A new visual identity for Google Play's new Emerging Artists platform.
Explore some of the process below.
Jan & Rach led the naming process which led us to three rotes. After extensively visually exploring all three, 'Found' came out on top. See some of the other visual explorations below.
Lead Designer: Becci Salmon
Art Director: Ben Richardson
Design Director: Dil Lalloo
Creative Team: Jan & Rachel